Guest Speaker

Natasha Richardson, MA, LHEP
General Manager – Brentwood Bay Resort & Spa
Natasha holds a master’s degree in Business, and is a licensed Implicit Career Search facilitator, a licensed Human Element Practitioner, and a certified therapist specializing in Cognitive Behavioral Therapy and PEAT techniques (Primordial Energy Activation and Transcendence). Natasha offers leadership coaching, team development facilitation, and is a specialist in organizational change management. Natasha believes that the single greatest advantage a company can achieve is organizational health. Natasha assists organizations to create impactful change to become more productive and maximize the individual, team, and organizational potential and shift the way in which people work together and solve problems.
Over the last nine years, Natasha has been leading Brentwood Bay Resort. Natasha spends most of her time supporting a productive and inclusive culture, establishing operational efficiencies, and ensuring the organization is in a strong financial and cash position. Specialties: Leadership, organizational change, organizational culture development, team building, human resources, revenue management, sales and marketing, social media and online reputation management, guest service, human resources.
For this Virtual Update, Natasha will share with us:
- How the change in the culture transformed Brentwood Bay Resort from an organization with an 85% turnover rate into award winning company with an employee focused reputation
- How is Brentwood Bay continuing to win awards amid the current pandemic?
- What role is The Human Element playing in all these?

Thompson Barton
Founder of Barton White Associates, Inc., co-founder of PLTM, LLC.
A Human Element Master Trainer since 1991, Thompson (Thomy) Barton, M.A. founded Barton White Associates, Inc., an organizational transformation consulting and training firm specializing in identifying and reducing the cost of defensiveness to businesses using Accountable Communication Technology™.
In 2018 he published Please Lie to Me, which challenges business owners and leaders to take back control of their cultures from fear. In so doing, they reach heretofore unattainable degrees of effectiveness and productivity.
In 2019 Thompson formed PLTM, LLC with Russell Salzer to further continue organizational transformation work with both in-person and virtual consulting & training.

Russell Salzer
Founder of 3YG Sales Training Technology, co-founder of PLTM, LLC.
Russell (Russ) Salzer is an accomplished business leader with over 30 years of expertise driving businesses to greater levels of profitability. He has held executive leadership positions with companies ranging from Fortune 200 companies such as Honeywell and James River Corporation, to privately held companies to technology businesses and a public utility. In those roles he also has extensive experience working on business development opportunities within Asia and Europe.
Russell has been a Licensed Human Element Practitioner since 1994 and was certified in LIFO® Method in 2017.
In 2016 he formed 3YG Sales Training Technology focusing on supporting businesses in predictably growing revenues by overcoming the fear and judgment laden profession of sales.
In 2019 Russell partnered with Thompson Barton to form PLTM, LLC to further accelerate organizational transformation work with both in-person and virtual training & consulting.
For this Virtual Update, Thomy and Russ will share with us:
- become more aware of the conscious and unconscious impediments to predictable and consistent revenue growth
- Two key factors to successful selling
- How to predict your financial future